Notes from Charity Gap: Y.Jain (WSJ April 4th, 2007) Ms. Sandberg
Trends: 8% of donations provide food, sheter, and other basic necessities
23% directed to the poor (medical treatment, scholarship)
People who earn more than a $1M per year - only 4% donation for basic needs and 19% for the poor.
REason: 1) homeless shelter does not have a face or can pressure;
8% of US donations go to international causes;
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